Social Media Marketing for International Real Estate
Being a part of the Real Estate business is very time-consuming, and you always are in short of time when it comes to marketing on Social Channels. Forgettable as it may be, it is essential to target a global audience through social media as it can get you leads with a lower marketing budget.
Let me explain in brief how we helped Murcia Villas SL – a Spanish Real Estate Agency earn not a few, but many valuable leads from outside the country; through unpaid marketing on social media (YES! Organic Social Media Marketing).
- RECOGNIZING THE POTENTIAL CLIENTS
The first and crucial step is what every other digital marketing agency misses.
For advertising or reaching out, the agency must understand the client’s needs as well as the type of customer base it has. For a Real Estate Agency that focuses mainly on Selling – the buyers would be financially settled, mostly in their 40s or above. This includes business owners, company CEOs, Founders, Directors, and alike individuals. You can also discuss with the client to get more insight into the type of prospects their business deals with.
- SELECTING THE RIGHT PLATFORMS
Now that we know the demographics of the audience, we can better determine suitable platforms. In this case, the platforms are needed to be professional; such as LinkedIn and Facebook. These are the channels that got majority leads.
- CREATING THE RIGHT CONTENT
Couldn’t be more true that “Content is King”. The posts must be relevant to the services and be well-describing the features of the property to be sold. You may add some generic content around the corners, but beating around the bush a lot can seem like a waste of time to the viewers.
- MOMENT MARKETING
The best trigger for targeting is Moment Marketing, which for example can be highlighting budget-friendly properties, low tax schemes, social distancing, or better health facilities during the pandemic.
- QUICK AND PERSONALIZED RESPONSES
No one likes to wait or be generalized. This is why it is quintessential to personalize the replies and make them as quick and usable as possible.
So, this was a gist of how Social Media can help reach a global base for Real Estate Agencies in tourist destinations as well as other such countries.
Anshu Parekh is an experienced and social media savvy Digital Marketing Specialist at Digital TechnoLabs. She likes to learn new things about the digital world each day. When she’s not at work, you can probably find her surfing for a good movie on Netflix.